103 BLACK LABEL
Description
The name "103" comes from a historic marketing campaign that sought to position the drink as the "brandy for all hours". The slogan suggested that any time of day was the ideal "103rd hour" to enjoy a glass
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The name "103" comes from a historic marketing campaign that sought to position the drink as the "brandy for all hours". The slogan suggested that any time of day was the ideal "103rd hour" to enjoy a glass